Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 12

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Attempt any four question from each unit in section –B

l.  (a) Mention factors influencing buying behaviour of a consumer.

(b) What is meant by STP ?

(c) Mention any three bases of classification of products.

(d) What is product line; product depth and product depth refer to in a product portfolio?

(e) What is Psychological Pricing?

(f) Mention any two factors affecting pricing decisions.

(g) What are types of channels of distribution?

(h) Mention five channels of distribution for B2C marketing.

(i) What are various promo tools?

(j) Mention any four advantages of advertising.

SECTION-B

2. What is Product Life Cycle (PLC)? Explain various strategies to be adopted at each stage.

3. Which internal and external factors influence factors influence the setting of the price of a product        and eventual changes therein. Explain citing examples.

4. Write a critical note on the emerging role of a conventional retailer, in the context of the rise of the     Super markets and super malls.

5. R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a             

    marketing manager which steps would you like to take while launching this product? How will you     conduct the test marketing for this product? Make necessary assumptions and justify your answer.

6. Discuss different types of Advertisements.

7. Discuss the five stage model of consumer decision making process. What are various push and pull     strategies which can be used by a marketer to motivate a consumer to rush through these stages of     decision making process?

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Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 11

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

     2. Attempt any one question from each unit in section –B

1.       

a.     Scope of Marketing

b.     What do we mean by production?

c.      Marketing environment

d.     What is the Buyer’s Role

e.      Explain 4 ps of marketing

f.       What are labelling decisions

g.     Explain the growth stage of cycle.

h.     What is a physical distribution system?

i.        What do we  mean by positioning strategies?

j.       What is a brand?

Section –B

2.     Explain the nature and scope of marketing?

3.     What are the factors affecting buying behaviour?

4.     Explain the new product development process in detail.

5.     What are the objectives of pricing? Explain 2 commonly used mthods.

6.     Explain in detail the channel decisions in marketing

7.     Describe the various segmentation methods

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Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 9

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

     2. Attempt any one question from each unit in section –B

Section –A

1.       

a.     What do you mean by customer needs?

b.     Define marketing Management?

c.      Give the difference between marketing and selling.

d.     State 7ps of services in marketing mix?

e.      Define mass marketing.

f.       What do you mean by promotion mix.

g.     What is product labelling?

h.     What is the role of pricing in marketing?

i.       Define channel of distribution.

j.       What are packaging decisions?

Section –B

2.     What do  you understand by marketing? Explain its scope in depth.

or

3.     Explain different components of marketing environment in brief?

4.     What is marketing mix? Explain different factor that affect marketing mix?

or

5.     What basis are generally used in segmenting the markets?

6.     What is product life cycle? Discuss its different stages?

or

7.     Explain different techniques of pricing used in modern marketing?

8.     Describe the components of physical distribution system?

or

9.     What factors are considered while selecting promotion mix    

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Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 8

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying

TWO marks each.

2. SECTION-B contains SIX questions carrying TEN marks each and students has to attempt any FOUR questions.

SECTION-A

l. Write briefly :

a. What is mass marketing?

b. What is meant by branding?

c. What is product life cycle?

d. What is brand positioning?

e. What is market segmentation?

f. What is meant by target marketing?

g. What is packaging?

h. What is meant by labelling?

i. What is a distribution channel?

j. What is cost based pricing?

SECTION-B

2. Define marketing management. Explain the different marketing concepts.

3. Explain the stages a consumer passes through while making a purchase

decision.

4. What is marketing mix? Explain the 4 P’s of marketing.

5. Explain the new product development process.

6. What is physical distribution? Explain the components of physical distribution.

7. What is meant by promotion mix? Explain its components. 

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Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 7

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Section B has 08 question of 5 marks each (two question from each unit with choice between 2 and 3 (unit i), 4 and 5 (unit ii), 6 and 7 (unit iii) and 8 and 9 (unit iv). It is compulsory to attempt one question from each unit.

Section –A

1.      

a.     Differentiate between consumer and customer

b.     What is product concept?

c.      What are components of micro marketing environment?

d.     What is mass marketing?

e.      What is hyper segmentation?

f.       What is 4 ps of marketing?

g.     What is line stretching ?

h.     What is niche marketing?

i.       What is perceived value pricing?

j.       What are various promo tools?

Section –B

2.     What is that role analyzing the marketing environment ? discuss various components of marketing environment.

or

3.     “Production to societal marketing are various stages of development of marketing. However, we can find pockets in every industry which adopt these concepts”. Do you agree or disagree. Support your answer with examples.

4.     What is segmentation, targeting and positioning ? Discuss the role of STP in marketing management. Elaborate with example.

or

5.     What are the unique characteristics of services? Discuss in detail the difference in  marketing mix of product and services.

6.     Discuss in detail the product life cycle and its implications on marketing mix strategies.

or

7.     Discuss the process for determining the price of a product. What are different pricing strategies a company can adopt?

8.     Write short notes on following

a.     Types of advertisements

b.     Components of physical distribution system

or

9.     What are different types of distribution channels a company can choose form ? design a distribution channel for a soap manufacturing company.    

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Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 6

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Attempt any four questions from Section-B.

Section –A

Q1)

 a) What do we mean by societal marketing?

 b) What is a product?

 c) What is mass marketing?

 d) What is mark-up pricing?

. e) What are the components of a promotion mix?

 f) What is geographic segmentation?

 g) Distinguish between marketing and selling.

 h) Is production important or marketing? Explain briefly.

 i) What is a label?

 j) List the 7 Ps of marketing.

Section - B

Q2) Explain the decision making process.

 Q3) Describe the various segmentation methods.

Q4) Detail out the 7Ps of marketing.

Q5) Illustrate the product life cycle in detail.

Q6) Describe 4 pricing methods.

Q7) Explain the components of the physical distribution system. 

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Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 5

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.

INSTRUCTION TO CANDIDATES :

1. SECTIONA is COMPULSORY consisting of TEN questions carrying

TWO marks each.

2. SECTION-B contains SIX questions carrying TEN marks each and students has to attempt any FOUR questions.

SECTION-A

l. Write briefly :

i) Define Marketing Management.

ii) What is mass marketing?

iii) What is marketing mix?

iv) What are stages of Product Life Cycle?

v) Define physical distribution.

vi) What are features of a good brand name?

vii) Define services.

viii) What is positioning?

ix) Define promotion.

x) What is societal marketing?

SECTION-B

2. What are the various factors in the marketing environment which influence marketing decisions? Elaborate.

3. Identify various factors influencing buying behaviour. Explain consumer

decision making process.

4. Highlight the purposes of market segmentation. Explain various bases of

market segmentation with suitable illustrations.

5. Explain various stages involved in the new product development and

launch.

6. What are objectives of pricing? Describe alternative pricing strategies.

7. What are various types of distribution channels used for marketing the

products? Explain with examples

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Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 4

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Attempt any four questions from Section-B.

Section –A

Q1)

a) Market.

b) Marketing Environment.

c) Mass Marketing

d) Product Life Cycle.

e) Pricing Strategy.

f) Marketing Mix.

g) Concept of Market Segmentation

h) Consumer  Buying Behaviour.

i) Function of marketing

j) 7 ps of Services.

Section –B

2. Define marketing and discuss the modern and traditional concepts of marketing.

3. Explain the factors affecting consumer buying behaviour. Explain the consumer decision making process.

4. what is market segmentation? Explain the basis of market segmentation with example.

5. How is a new product developed? Explain various packing and labelling decision.

6. Explain various components and factors affecting Marketing Mix.

7. write short notes on;

a)     Pricing decisions.

b)    Packaging.

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Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 3

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Attempt any four questions from Section-B.

Section –A

Q1)

a) What is production concept?

b) What is meant by product concept?

c) What is societal marketing?

d) What is meant by concept testing?

e) What is physical distribution?

f) What is promotion mix?

g) What is branding?

h) What is meant by labelling?

i) What is consumer decision making?

j) What is positioning?

Section - B

Q2) What is marketing environment? Explain the components of marketing environment that the                marketing managers analyse.

Q3) What is marketing segmentation? Explain the basis of segmenting the market.

Q4) Explain the 7 ps of services marketing. How are these different from the 4 ps of product      

       marketing.

Q5) What is product life cycle? Explain the different stages of product life cycle.

Q6) What are the pricing decisions? Explain the different pricing strategies.

Q7) What is a distribution channel? Explain the factors influencing the designing of a distribution               channel.

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Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 2

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Attempt any four questions from Section-B.

Section –A

Q1)

a) Mass Marketing.

b) Social Marketing.

c) Consumer.

d) Labelling.

e) Brand Image.

f) Sales Promotion.

g) Market Survey.

h) Penetrating Prices.

i) Various stages of product Life Cycle.

j) Measuring  Market potential.

Section – B

Q2) Define Marketing Management. Write down its concepts in detail.

Q3) Briefly describe the New Product Development Process.

Q4) Explain the Services Marketing Mix by quoting suitable examples.

Q5) What is meant by Market Segmentation? How it is helpful in strategic decision making in Marketing Management?

Q6) Describe various factors which affect a Consumer's Buying Behaviour.

Q7) Explain Promotion Mix. Write various factors which affect Product

Promotion Decisions.-

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Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 1

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Attempt any four questions from Section-B.

Section –A

QI)

a) E-commerce

b) Product Life Cycle

c) Value Claim

d) Growth Share Matrix (as given by Boston Consulting Group)

e) Habitual buying behaviour

0 Niche Marketing

g) Customer value analysis

h) Line stretching

D Packaging

j) Perceived value pricing

Section – B

Q2) What are various elements of the market environment, which an organisation should monitor and why?

Q3) What is need of market segmentation? Explain in detail psychographic and

behavioural bases for market segmentation with the help of examples.

Q4)    (a) What is a brand equity? How to manage. Brand equity?

(b) What are the various factors which a firm has to consider in setting pricing policy?

Q5)    (a) What are the stages of the buying decision process?

(b) What are the tools for tracking and measuring customer satisfaction?

Q6) Explain the stages involved in developing an effective communication system.

Q7) What do you mean by sales promotion? What are the major decisions related to sale promotion strategy?

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