Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 6

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Attempt any four questions from Section-B.

Section –A

Q1)

 a) What do we mean by societal marketing?

 b) What is a product?

 c) What is mass marketing?

 d) What is mark-up pricing?

. e) What are the components of a promotion mix?

 f) What is geographic segmentation?

 g) Distinguish between marketing and selling.

 h) Is production important or marketing? Explain briefly.

 i) What is a label?

 j) List the 7 Ps of marketing.

Section - B

Q2) Explain the decision making process.

 Q3) Describe the various segmentation methods.

Q4) Detail out the 7Ps of marketing.

Q5) Illustrate the product life cycle in detail.

Q6) Describe 4 pricing methods.

Q7) Explain the components of the physical distribution system.