Thursday, December 10, 2015
Roll no………………….
Total No. of Question :
15 [Total
No. of Pages : 03
M.B.A./MBA(IB) (Sem-2nd)
PRODUCTION & OPERATIONS MANAGEMENT
SUBJECT CODE: MB – 206
Paper ID: [C0251]
Time: 3 Hours Max. Marks: 60
INSTRUCTION TO CANDIDATES:
1.
SECTION-A contains SIX questions
carrying FIVE marks each and students has to attempt any FOUR questions.
2.
SECTION-B consists of FOUR
Subsections: Unit – I, II, III, IV. Each Subsection contains TWO questions each
carrying EIGHT marks.
3.
SECTION-C is COMPULSORY and consist
of ONE Case study carrying EIGHT marks.
SECTION-A
1.
Define Research Design.
2.
Discuss the secondary sources of data collection
3.
What are the various sampling techniques?
4.
Explain the different graphical techniques of data presentation.
5.
What is the importance of ANOVA in business research?
6.
Discuss the significance of Cluster Analysis.
SECTION-B
UNIT-I
7.
Discuss various Research Designs with examples. How do you decide the
applicability of research designs in management research?
8. Discuss in detail the process of
research process. What is the importance of review of literature in business
research? Give examples.
UNIT-II
9. Discuss the various points to be kept
in mind while designing and constructing a questionnaire. Give examples. Also
give a brief overview of synopsis writing.
10.
What are the different scaling techniques? Discuss with examples.
UNIT-III
11.
What is the Time series analysis? Discuss its significance in business
forecasting. Also discuss the importance and use of Index numbers.
12.
Discuss Discriminant Analysis and Conjoint Analysis. Also explain the
various graphical techniques of data analysis and presentation available in
SPSS and MS-EXCEL.
UNIT- IV
13.
Discuss the various steps in writing a business project report, citing
examples. What is the importance of the chapter on bibliography and references?
14.
Explain the utility of Cluster Analysis, Multi Dimensional Scaling and
Factor Analysis in business research.
SECTION-C
CASE STUDY:
15.
XYZ Ltd is a manufacturer of scooters and motorcycles. As a part of its
operating policy, the executives wished to determine whether the customers’ and
dealers; satisfaction depended upon warranty cards or not. To test this, the
company has withdrawn the warranty cards from the market. XYZ Ltd’s marketing
research department developed a questionnaire in the summated scale form to
collect data for the customer satisfaction with and without the warranty cards.
The department mailed a questionnaire to dealers who have provided their
customers with warranty cards. The customers and dealers who have provided
marks out of 100 for their satisfaction levels. The data collected b the
research department is as follows:
|
No. of
observations
|
Customers’
satisfaction when they have warranty cards
|
Customers’
satisfaction when they do not have warranty cards
|
Dealers
|
|
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
|
74
81
35
59
90
33
82
68
56
46
|
43
23
88
55
67
53
85
70
30
75
|
92
42
54
59
83
30
34
54
39
65
|
Questions:
I.
Find out the effect of warranty cards on the satisfaction of customers’
from the above given data. Use 5% as level of significance to test the
hypothesis.
II.
Determine the difference between the dealers’ and customers’ satisfaction
with and without the warranty cards. Use 5% as level of significance to test
the hypothesis.
III.
What should the organization do to overcome this problem?
