Wednesday, August 31, 2016
Roll
No.
Total
No. of Questions : 07
BBA (Sem.–3rd)
MARKETING MANAGEMENT
Subject Code : BB-302
Paper ID : [C0214]
Time : 3 Hrs.
INSTRUCTION
TO CANDIDATES :
1. Section –A,
is Compulsory.
2. Section B
has 08 question of 5 marks each (two question from each unit with choice
between 2 and 3 (unit i), 4 and 5 (unit ii), 6 and 7 (unit iii) and 8 and 9
(unit iv). It is compulsory to attempt one question from each unit.
Section –A
1.
a.
Differentiate between consumer
and customer
b.
What is product concept?
c.
What are components of micro
marketing environment?
d.
What is mass marketing?
e.
What is hyper segmentation?
f.
What is 4 ps of marketing?
g.
What is line stretching ?
h.
What is niche marketing?
i.
What is perceived value
pricing?
j.
What are various promo tools?
Section –B
2.
What is that role analyzing the
marketing environment ? discuss various components of marketing environment.
or
3.
“Production to societal
marketing are various stages of development of marketing. However, we can find
pockets in every industry which adopt these concepts”. Do you agree or
disagree. Support your answer with examples.
4.
What is segmentation, targeting
and positioning ? Discuss the role of STP in marketing management. Elaborate
with example.
or
5.
What are the unique
characteristics of services? Discuss in detail the difference in marketing mix of product and services.
6.
Discuss in detail the product
life cycle and its implications on marketing mix strategies.
or
7.
Discuss the process for
determining the price of a product. What are different pricing strategies a
company can adopt?
8.
Write short notes on following
a.
Types of advertisements
b.
Components of physical
distribution system
or
9.
What are different types of
distribution channels a company can choose form ? design a distribution channel
for a soap manufacturing company.
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