Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 1

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Attempt any four questions from Section-B.

Section –A

QI)

a) E-commerce

b) Product Life Cycle

c) Value Claim

d) Growth Share Matrix (as given by Boston Consulting Group)

e) Habitual buying behaviour

0 Niche Marketing

g) Customer value analysis

h) Line stretching

D Packaging

j) Perceived value pricing

Section – B

Q2) What are various elements of the market environment, which an organisation should monitor and why?

Q3) What is need of market segmentation? Explain in detail psychographic and

behavioural bases for market segmentation with the help of examples.

Q4)    (a) What is a brand equity? How to manage. Brand equity?

(b) What are the various factors which a firm has to consider in setting pricing policy?

Q5)    (a) What are the stages of the buying decision process?

(b) What are the tools for tracking and measuring customer satisfaction?

Q6) Explain the stages involved in developing an effective communication system.

Q7) What do you mean by sales promotion? What are the major decisions related to sale promotion strategy?