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Wednesday, August 31, 2016

Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 3






Roll No.
Total No. of Questions : 07
BBA (Sem.–3rd)
MARKETING MANAGEMENT
Subject Code : BB-302
Paper ID : [C0214]
Time : 3 Hrs.
INSTRUCTION TO CANDIDATES :
1. Section –A, is Compulsory.
2. Attempt any four questions from Section-B.

Section –A
Q1)
a) What is production concept?
b) What is meant by product concept?
c) What is societal marketing?
d) What is meant by concept testing?
e) What is physical distribution?
f) What is promotion mix?
g) What is branding?
h) What is meant by labelling?
i) What is consumer decision making?
j) What is positioning?
Section - B

Q2) What is marketing environment? Explain the components of marketing environment that the                marketing managers analyse.

Q3) What is marketing segmentation? Explain the basis of segmenting the market.

Q4) Explain the 7 ps of services marketing. How are these different from the 4 ps of product      
       marketing.

Q5) What is product life cycle? Explain the different stages of product life cycle.

Q6) What are the pricing decisions? Explain the different pricing strategies.

Q7) What is a distribution channel? Explain the factors influencing the designing of a distribution               channel.

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