Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 11

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

     2. Attempt any one question from each unit in section –B

1.       

a.     Scope of Marketing

b.     What do we mean by production?

c.      Marketing environment

d.     What is the Buyer’s Role

e.      Explain 4 ps of marketing

f.       What are labelling decisions

g.     Explain the growth stage of cycle.

h.     What is a physical distribution system?

i.        What do we  mean by positioning strategies?

j.       What is a brand?

Section –B

2.     Explain the nature and scope of marketing?

3.     What are the factors affecting buying behaviour?

4.     Explain the new product development process in detail.

5.     What are the objectives of pricing? Explain 2 commonly used mthods.

6.     Explain in detail the channel decisions in marketing

7.     Describe the various segmentation methods