Roll No. .................
Total No. of Questions : 07
BBA (Sem.–4th)
CONSUMER BEHAVIOUR
Subject Code :
BB-403
Paper ID : [C0220]
Time : 3 Hrs.
INSTRUCTION TO CANDIDATES :
1 . SECTION-A is COMPULSORY.
2 . Attempt any FOUR questions from
SECTION-B.
SECTION-A
Write short notes on
:
(a) What is meant by needs?
(b) What is differential threshold?
(c) What is meant by cognitive
learning?
(d) What is the behavioural
component of tri component model of attitude?
(e) What is personality?
(f) What is a reference group?
(g) Define culture.
(h) What is meant by consumer
innovation?
(i) What is positive motivation?
(j) What is meant by id ?
SECTION-B
2. What is meant by consumer behaviour? Also explain the
scope of consumer behaviour.
3. What is learning? Explain the classical theory of
learning.
4. Explain consumer motivation. What is the difference
between positive and negative motivation?
5. Define attitude. Explain the sources influencing attitude
formation.
6. What is meant by a social class system? How is social
class measured?
7. What is opinion leadership? Explain the role of opinion
leadership in marketing.
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