Download "Business Research Methods" Question Paper PDF of BBA 4th Semester Previous Years Paper for Students.

BBA 4th Semester
Business Research Methods
Paper: BBA-223

Time Allowed: Three Hours] [Maximum Marks: 80

Note: (1) Section-A is compulsory. Attempt any four questions. Each question carries 2 marks in Section A.

(i) From Sections B and C two questions each are compulsory.

Each question carries 15 marks.

SECTION-A

I. 

(i) What is it important to define research problem appropriately?

(ii) "For any research to be successful it must be well designed". Justify this statement.

(iii) What is the criteria for evaluating the quality of secondary data? Differentiate between internal and external secondary data.

(iv) "Scaling describes the procedure by which numbers are assigned to various degrees of opinion, attitude and other concepts". Discuss.

(v) Why would a researcher want to use multivariate analysis rather than univariate or bivariate?

(vi) What characteristics must it possess in order to be a good research hypothesis?

SECTION-B

II. How does primary data differ from secondary data? Discuss advantages and disadvantages of various methods of primary data collection.

III. What are the major decisions involved in constructing an itemized rating scale? What is a semantic differential scale? For what purpose is this scale used? What are the differences between the staple scale and the semantic deferential? Which scale is more popular?

IV. Explain the difference between collection of data through questionnaires and schedules. Design a Questionnaire to study Customer's Satisfaction towards services provided by State Bank of India. (Make necessary assumptions).

V. Write short notes on : 

(a) Exploratory and descriptive research. 

(b) Ethics in business research. 

(c) Qualitative and quantitative research.

SECTION-C

VI. Discuss various steps in the procedure of testing hypothesis. 

VII. Explain the characteristics of a good research report. Explain the layout of research report.

VIII. Write short notes on :

(i) Chi-square test

(ii) t-test. 

IX. Distinguish between:

(a) Restricted and unrestricted sampling (b) Convenience and purposive sampling (c) Systematic and stratified sampling (d) Cluster and area sampling.