Roll No:
Total No. of Questions : 07]
BBA (Sem- 4th)
RBSEARCH
METHODOLOGY
SUBJECT CODE : BB
- 401
Paper ID : [C0218]
Time : 03 Hours
Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any Four questions from Section - B.
Section - A
l. Write short notes on :
(a) Define research.
(b) What is the scope of research?
(c) What is a research design?
(d) Distinguish between population
and sample.
(e) What do we mean by stratified
sampling?
(f) Name the different types of
data collection methods.
(g) What is a ranking scale? Give
examples.
(h) What do we mean by a rating
scale?
(i) What is a questionnaire?
(j) What do we mean by data coding?
SECTION-B
2. Explain the process of research in detail.
3. Distinguish between convenience and random sampling.
4. Distinguish between primary and secondary data collection
methods with examples.
5. How do we measure the reliability and validity of scales
during research?
6. Explain data coding and editing methods.
7. What is a Report? Describe the presentation methods
involved in report writing.
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