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Thursday, October 6, 2016

Marketing Research, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 2






Roll no ....................
Total No. of Questions: 07]
Paper ID [MB601]
MBA(Sem.-3rd & 4th )
MARKETING RESEARCH (MB-601/501)

TIME: 03 Hours
Instruction to Candidates :
1)    Section – A is Compulsory.
2)    Attempt any Four questions form Section – B.

Section - A
1.       
a.      What are the objectives of marketing research?
b.     What is MIS?
c.     Define descriptive research design.
d.     What are the sources of secondary data?
e.      What is market potential analysis?
f.       What are the uses of test marketing?
g.     What is media research ?
h.     Differentiate between skimming pricing and penetration pricing.
i.        What us copy testing?
j.        What is brand positioning?

Section –B

2.     Discuss various elements of marketing. Decision support system.

3.     Explain various steps of research process.

4.     What is a questionnaire? What are the critical problems or concerns in questionnaire design?

5.     Define market segmentation. Discuss the bases of market segmentation.

6.     Discuss the scope of advertising research


7.     Explain various stages of product development process and discuss how product research is applicable in new product development. 

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