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Thursday, December 22, 2022

Retail Merchandising - I, Question Paper Download for B.Sc. Fashion Merchandising and Retail Management, Previous years Examination.




B.Sc. Fashion Merchandising and Retail Management (BSC FMRM)
Bfw-008: Retail Merchandising - I

Time: 3 hours Maximum Marks: 70



Note: Attempt any seven questions. All questions carry equal marks.


1. Describe the general roles and responsibilities of a retail merchandiser.


2. What customer characteristics will you keep in mind while measuring general lifestyle measures of a population segment? Also explain the term 'lifestyle merchandising'.


3. Differentiate between fashion merchandise and staple merchandise. How will you plan the stock for each of them?


4. What is the objective of developing a sales forecast and what is the process thereof?


5. Define merchandise mix and discuss its various components in detail, along with suitable examples.


6. Discuss various factors influencing fashion trends in a society.


7. What factors will you consider as a retail merchandiser to evaluate various product lines while deciding upon the merchandise variety?


8. Differentiate between buying and merchandising. Also discuss the impact that a retail merchandiser has on the society.


9. Discuss five rights of retail merchandising with the help of suitable examples.


10. Write short notes on the following:

(a) Assortment Variety

(b) Assortment Factors

(c) Assortment Volume

(d) Stock Keeping Unit


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