Roll No.
Total No. of Questions : 07]
BBA (Sem. – 4th)
CONSUMER BEHAVIOUR
SUBJECT CODE : BB
- 403
Paper ID : [C0220]
Time : 03 Hours
Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any Four questions from Section - B.
Section - A
Q1)
a) What is meant by sensation?
b) What do you mean by absolute
threshold?
c) What is cognitive component of
attitude formation?
d) What are reference groups?
e) Who are laggards?
f) Define attitude.
g) Define perception.
h) Who are opinion leaders?
i) What is classical learning
theory?
j) What is differential threshold?
Section -B
Q2) Define consumer
behaviour. What is the role of consumer behaviour in marketing strategy?
Q3) Explain consumer motivation and describe its role in marketing strategy.
Q4) What is meant by personality? Explain the theories of personality in the context of consumer behaviour.
Q5) What do you mean by consumer learning? Explain the application of instrumental learning theory in marketing.
Q6) What is the role of social class in marketing? How is it measured?
Q7) Explain the difference between culture and sub-culture.
What is the role of culture in consumer behaviour?
0 comments:
Post a Comment
North India Campus