Product And Brand Management, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 1

Roll No..................

Total No of Questions : 07]

MBA (Sem.-3^rd )

PRODUCT AND BRAND MANAGEMENT

SUBJECT CODE: 604

Paper ID: [C0130]

Time : 03 Hours

Maximum Marks

Instruction to Candidates:

1) Section - A is Compulsory.

2) Attempt any Four questions from Section - B.

Section – A

1.       

a.      What are speciality goods?

b.     On what basis can products be differentiates?

c.     Define product planning.

d.     What is product life cycle?

e.      What are the benefits of market segmentations?

f.       What do you understand by a new product?

g.     What is the purpose of perceptual analysis

h.     What is brand image?

i.        Define markup pricing?

j.        What are the objectives of packaging?

Section- B

2.     What is marketing plain? Explain its contents.

3.     Discuss various marketing strategies in the ‘introduction’ stage of product life cycle.

4.      “A good brand positioning helps guide marketing strategy”. Do you agree with the statement? Give reasons.

5.     What are the challenges in new product development? Explain new product development process.

6.     What are pricing objectives? What kind of strategies are adopted to achieve these adjectives?

7.     Define brand equity. Discuss strategies for building  brand eqfuity.