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Thursday, October 6, 2016

Consumer Behaviour, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 1






Roll No..................
Total No of Questions : 07]
MBA (Sem.-3rd )
CONSUMER BEHAVIOUR
SUBJECT CODE: MB-901
Paper ID: [C0153]

Time : 03 Hours
Maximum Marks
Instruction to Candidates:

1) Section - A is Compulsory.
2) Attempt any Four questions from Section - B.

Section – A
1.       
a.     What is market segmentation?

b.     What are motives?

c.      What is meant by perceived risk?

d.     What is cognitive dissonance?

e.      What is meant by consumer learning?

f.       What is the affective component of tri component theory?

g.     What is culture?

h.     What is a social class?

i.       What is diffusion of innovation?

j.       What is meant by adoption of innovation?

Section – B

2.     Explain the difference between qualitative research and quantitative research. Also explain the application qualitative and quantitative research in consumer behaviour.

3.     Explain the Howard Sheth model of consumer decision making.

4.     Distinguish between the id, ego and superego in the Freudian personality.

5.     Why is attitude change important to marketers? Discuss different attitude change strategies used by marketers.

6.     Describe the family life cycle stages. What influence does family life cycle have on consumer behaviour?

7.     Who are opinion leaders? How do marketers use opinion leaders in their marketing strategy?

  

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