MBA
201 BUSINESS ENVIRONMENT
MM =60 TIME:
3 HOURS
SECTION-A
Q.1. Write short notes on the following: (4x5=
20)
a) Diversity of business
environment in the 21st century.
b) Economic reforms and its
effect on business.
c) Company Law.
d) Intellectual Property Rights.
e) Control of FDI.
f) Dumping and anti-dumping
measures.
SECTION-B (8x4=32)
Q.2. a) How does political environment influence
the business policy of an organization?
b) Discuss briefly the Fundamental
Rights and directive Principles of state policy.
Q.3. a) Analyze the recent monetary policy
announced by the Government of India.
b) Write a brief note on Company
Regulatory Legislations in India.
Q.4. a) Discuss briefly the problems and
constraints elated to public sector in India.
b) What is the significance of
cross-natural business environment?
Q.5. a) Write brief note on the impact of
Technology on business citing relevant examples.
b) Write a brief note on the WTO’s
role and its implications for India.
SECTION-B (4x2=8)
Q.6 Answer
the questions following the paragraph titled ‘Death by US Chocolate?’
On January 19, 2010 the Board of the British
company Cadbury finally recommended to its shareholders that it should accept a
£11.6 bn takeover from Kraft.
The independent newspaper wrote on its website:
Cadbury
has a special place in the hearts of many Britons, with its long history in
bournville and its origins as a partly philanthropic concern that was launched
by the Cadbury family, prominent Quakers in the early 19th century.
This takeover bid had, at first,
been resisted but in the end the board justified its decision to sell out to
the US food group as ‘the price of globalisation’.
The Grocer magazine reported Cadbury’s outgoing Chairman as saying:
The reality is we are part of a global business.’ He said. ‘Although
Cadbury’s roots are deeply buried in Britain, the development of the company
has been all over the world (Wright)
Writing on the ’Comment is
Free’ blog of the Guardian newspaper Andrew Martin recalled the takeover of
another famous British chocolate company, Terry’s of York by Kraft in 1993.
Despite giving assurances that production would remain in York, Terry’s first
dropped the “of York” from its branding and eventually closed the York factory
completely and moved its production to Eastern Europe (Martin)
This experience was mirrored in
the misgivings about the Kraft/Cadbury takeover that came from a range of
stakeholders including employees and the local community as well as the UK
government. The independent went on
to quote the then UK Business minister Lord Mandelson as saying:
‘if you think you can come here and make a fast buck [you] will find
that you will face huge Opposition from the local population… and the British
government.’
And warned that any buyer would have to…
‘Respect our company, respect our workforce and respect the legacy of
our company.’
And it itself wrote:
Lord Mandelson’s intervention is remarkable
given the relaxed attitude the current government has always had to foreign
ownership of British assets. The past decade has seen a string of companies, in
industries ranging from infrastructure to banking, bought by foreign acquirers
with no objection from ministers (Thomson,J. and Prosser,B.)
Martin’s
own childhood in New York had been shaped by living next to the other great
British confectioners, Rowtree’s. This company with the same Quaker’s tradition
as Cadbury was bought by the Nestle in 1988.
For
Martin:
The factory survives, but with far fewer
people working in it and the Swiss flag flying on its roof. It is no longer
integrated into the life of the city… and so by slow degrees, a nation dies.
In the run upto the General Election of 2010 the
Labour Party put forward in its manifesto the proposal to have a ‘Cadbury’s
Law’ under which foreign take-over deemed to threaten the British national
interest would need to have a two-third majority of shareholder’s votes. While
Kraft had given assurances that it would keep open a plant near Bristol
threatened with closure by the previous board, it withdrew these shortly after
the merger took place.
a)
Why might globalization be ‘good’ in the case of this merger?
Why was there resistance to this merger?
b)
Why, if the British government was anxious about the
takeover, was not in a position to prevent it from happening?
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