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Tuesday, November 24, 2015








Roll No………
Total No. of Questions: 15

MBA/MBA (IB) (Sem.-1st)
MANAGERIAL ECONOMICS
Subject Code: MBA-105 (Batch-2012)
Paper ID: [C0105]

Time: 3 Hrs.                                                                           Max. Marks: 60
Instruction to Candidates:
1.      SECTION-A contains SIX questions carrying FIVE marks each and students has to attempt any FOUR questions.
2.      SECTION-B consists of FOUR Subsections: Unit-I, II, III, & IV. Each Subsection contains TWO questions each carrying EIGHT marks each and student has to attempt any ONE question from each Subsection.
3.      SECTION-C is COMPULSORY and consist of ONE Case study carrying EIGHT marks.

SECTION-A
1.      Explain law of equi marginal utility.
2.      Explain the Opportunity Cost Principle.
3.      Define demand and determinants of demand.
4.      Explain Cost Function?
5.      What is a kinked demand curve?
6.      Discuss Business Cycles.

SECTION-B
            UNIT-I
7.      Discuss the nature and scope of Managerial Economics. What is the relationship of Managerial Economics with other disciplines?
8.      What is an Indifference Curve? What are its properties?
UNIT-II
9.      Discuss various types of elasticities of demand. Also discuss how are they measured?
10.  What is a Production Function? Explain short run and long run production function.
11.   
UNIT-III
11.  Explain the various features of a Perfectly Competitive market. How is price and output of a commodity are determined under perfect competition?
12.  Write notes on:
(a)    Economies of Scale
(b)   Prisoner’s Dilemma
UNIT-IV
13.  “India is a passing through a phase of high Inflation”. In the light of this statement discuss the causes, effects and cures of Inflation for India Economy.
14.  Write notes on (any two):
(a)    Investment Multiplier
(b)   Measures of National Income
(c)    KUZ nets curve.

SECTION-C
CASE STUDY
15.  ABC Enterprises manufacturers a desk designed as micro-computer work station. Mr. Sham, its marketing manager has graduated from a reputed business school. Sham was anxious to apply some of the tools he has learnt and so estimated the demand function for desks in India as:
= -2.8+2.5Y-8.5+ 3.5+0.19 A
= 0.87

Where
=Annual sales of desks (000 in numbers)
Y= Average Annual Income (000 of rupees)
= Desk Price (000 of rupees)
= Price of related goods (000 of rupees)
=Annual advertising budget (000 of rupees)
The current value of the independent variables are
Y=16,5      =2
=4          A=200

(a)    Estimate demand as per demand function.
(b)   “IS product desk a normal good or a giffen good”. Explain.
(c)    What do the Co-efficient +2.5 and -8.5 represent, explain to us in the demand function.
(d)   What does the value of R2=0.87 represent?



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