Thursday, October 06, 2016
Roll
No..................
Total
No of Questions : 07]
MBA (Sem.-3rd )
INTERNATIONAL MERKETING
SUBJECT CODE:
MB- 606
Paper ID:
[C0138]
Time
: 03 Hours
Maximum
Marks
Instruction
to Candidates:
1) Section - A is Compulsory.
2) Attempt any Four questions from Section - B.
Section – A
1.
a. “The
marketer’s task is the same whether applied in Vancouver, British Columbia or
new Delhi, India”. Comment.
b. Explain
the term “The Generalized System of preferences’.
c. Distinguish
between tariff and non-tariff trade barriers.
d. Explain
the concept of ‘Standard Drawing Rights’.
e. Discuss
the features of EPCG scheme.
f. Describe
the concept of Cross-cultural behaviour and its importance in international
marketing research.
g. Identify
the unique features of marine bill of lading which make it different form an
airway bill.
h. Write
a short note on dumping.
i. Differentiate
between the terms ‘FOB’ and ‘CIF’.
j. Distinguish
between pull and push strategies in export promotion.
Section –B
2. Describe
the concept of international marketing. Discuss, in detail, the various reasons
for a firm to enter international markets.
3. Evaluate
European Union as the most powerful economic integration and also, evaluate its
impact on the marketing of Indian products in European countries.
4. “Reduction
in import tariffs has resulted in bringing up new non-tariff marketing barriers
by developed countries”. Critically examine the statement with the help of
illustration form trade.
5. Explain
the concept of Special Economic Zones (SEZs). Highlight their role in the
export growth of India and identify the constraints in their effective
operation.
6. As
an entrepreneur wishing to export processed food products, identify the central
export promotion organization(s) you would approach. Briefly explain the
promotional support you are likely to get form these organization(s).
7.
a. As
a first – time exporter of handicrafts form India, which mode of payment would
you prefer? Justify you answer with reasons.
b. Explain
the concept of transfer pricing. How do firms use it as a tool to circumvent
statutory provisions of the countries of their operation?
