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Wednesday, August 31, 2016



Roll No.
Total No. of Questions : 07
BBA (Sem.–3rd)
MARKETING MANAGEMENT
Subject Code : BB-302
Paper ID : [C0214]
Time : 3 Hrs.                                   
INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.
2. Attempt any four question from each unit in section –B

l.  (a) Mention factors influencing buying behaviour of a consumer.

(b) What is meant by STP ?

(c) Mention any three bases of classification of products.

(d) What is product line; product depth and product depth refer to in a product portfolio?

(e) What is Psychological Pricing?

(f) Mention any two factors affecting pricing decisions.

(g) What are types of channels of distribution?

(h) Mention five channels of distribution for B2C marketing.

(i) What are various promo tools?

(j) Mention any four advantages of advertising.

SECTION-B

2. What is Product Life Cycle (PLC)? Explain various strategies to be adopted at each stage.

3. Which internal and external factors influence factors influence the setting of the price of a product        and eventual changes therein. Explain citing examples.

4. Write a critical note on the emerging role of a conventional retailer, in the context of the rise of the     Super markets and super malls.

5. R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a             
    marketing manager which steps would you like to take while launching this product? How will you     conduct the test marketing for this product? Make necessary assumptions and justify your answer.

6. Discuss different types of Advertisements.

7. Discuss the five stage model of consumer decision making process. What are various push and pull     strategies which can be used by a marketer to motivate a consumer to rush through these stages of     decision making process?

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