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Thursday, December 10, 2015

Roll no………………….                                                                                
Total No. of Question : 15                                                                      [Total No. of Pages : 03
M.B.A./MBA(IB) (Sem-2nd)
 Paper ID: [C0251]
  Time: 3 Hours                                                                                                            Max. Marks: 60

INSTRUCTION TO CANDIDATES:                                 
1.     SECTION-A contains SIX questions carrying FIVE marks each and students has to attempt any FOUR questions.
2.     SECTION-B consists of FOUR Subsections: Unit – I, II, III, IV. Each Subsection contains TWO questions each carrying EIGHT marks.
3.     SECTION-C is COMPULSORY and consist of ONE Case study carrying EIGHT marks.
1.        Define Research Design.
2.        Discuss the secondary sources of data collection
3.        What are the various sampling techniques?
4.        Explain the different graphical techniques of data presentation.
5.        What is the importance of ANOVA in business research?
6.        Discuss the significance of Cluster Analysis.

7.     Discuss various Research Designs with examples. How do you decide the applicability of research designs in management research?
8.     Discuss in detail the process of research process. What is the importance of review of literature in business research? Give examples.

9.     Discuss the various points to be kept in mind while designing and constructing a questionnaire. Give examples. Also give a brief overview of synopsis writing.
10.                                                What are the different scaling techniques? Discuss with examples.
11.                                                What is the Time series analysis? Discuss its significance in business forecasting. Also discuss the importance and use of Index numbers.
12.      Discuss Discriminant Analysis and Conjoint Analysis. Also explain the various graphical techniques of data analysis and presentation available in SPSS and MS-EXCEL.
13.                                                Discuss the various steps in writing a business project report, citing examples. What is the importance of the chapter on bibliography and references?
14.                                                Explain the utility of Cluster Analysis, Multi Dimensional Scaling and Factor Analysis in business research.
CASE STUDY:                                               
15.      XYZ Ltd is a manufacturer of scooters and motorcycles. As a part of its operating policy, the executives wished to determine whether the customers’ and dealers; satisfaction depended upon warranty cards or not. To test this, the company has withdrawn the warranty cards from the market. XYZ Ltd’s marketing research department developed a questionnaire in the summated scale form to collect data for the customer satisfaction with and without the warranty cards. The department mailed a questionnaire to dealers who have provided their customers with warranty cards. The customers and dealers who have provided marks out of 100 for their satisfaction levels. The data collected b the research department is as follows:
No. of observations

Customers’ satisfaction when they have warranty cards
Customers’ satisfaction when they do not have warranty cards





I.                   Find out the effect of warranty cards on the satisfaction of customers’ from the above given data. Use 5% as level of significance to test the hypothesis.
II.                 Determine the difference between the dealers’ and customers’ satisfaction with and without the warranty cards. Use 5% as level of significance to test the hypothesis.

III.              What should the organization do to overcome this problem?



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